Font-astic

All of these different logos show great font use from some of my favorite sports sites.  "Grantland" and "Deadspin" are pretty basic but the color and fonts they have picked work really well together and create a good look for the websites they represent.  "The BS Report with Bill Simmons" is a great example of two fonts working together.  The letters "b" and "s" are in a bold font and red and really add contrast to the simple white writing in the rest of the title.  It works well and everything brings your eyes to the "BS" which is a great way to label yourself as a brand.  

Design: The Good and The Bad

As we have talked about design these last couple of weeks I have been looking through many design of different companies, artists, and designers.  Even today some designers can come up with some of the worst work I have seen, however many are great at what they do and provide a great design for a great product which in turn can most likely help the sell of the product.

Good Design:

Coven Vodka did a great job with design I believe.  They used a very simple design when you look at it in the light but by night is shows a great glow in the dark picture of some people.  The simplicity is great for daytime, and the glow in the dark night life brings great texture to the bottle that can be great for bars and clubs.  It can be seen in the dark making it visible to those in a the dark clubs and bars.  Another reason this is good packaging is it appeals more to the younger audience.

Bad Design:

With Stoutnik they had an alright design but it is a terrible design for beer, It has good texture and color but with beer drinkers they are not looking for a fancy bottle.  A more textured, colorful, and contrast are usually reserved for hard liquor.  The contrast is great from the background and lettering but not for the product it is trying to sell.